Doing up the Dandies
Published in the Express Week dated August 30, Saturday, 1997. Copyright: The Indian Express, Chennai. From time immemorial jewellery has played an integral part in enhancing the beauty of a woman. And when it comes to the yellow metal, people go crazy. In spite of its exorbitant prices. Lalitha Jewellery, a fore-runner in jewellery business has embossed its name as a pioneer in fashion jewellery which catches the eyes of every passerby at Usman Road in T Nagar. The Raja Ganapathi and Devi statues engraved in stone at the entrance provide a traditional welcome. This double-storeyed jewellery store can work even the sanest of shoppers up into a frenzy. At the ground floor on display is a variety of jewellery catering to the needs of customers with varied tastes. Gold watches, bracelets, bangles, ear drops, necklaces, chains, rings, nose rings, and so on. Junk jewellery in 24-carat gold, that intrigues the younger crowd is also part of the display. A special section with a v...